The ad tech industry—specifically, Facebook—continues to create privacy consent concerns and public discontent. How much do people trust social networks and the brands that advertise on them?

Today’s guest is Richard Jones, chief marketing officer (CMO) for Cheetah Digital. If you rely on social advertising to promote your business, Richard talks about what you need to know to prevent or handle damage to your brand’s reputation.

 

Some of the highlights of the show include:

• Ethics: What problems does ad tech introduce into social marketing?
• Digital Footprint: Personal information gets presented without permission
• Under the Knife: Invasion of privacy when bombarded with ads on Facebook
• Stop Hate for Profit: Campaign to curb hate speech and put people before profit
• Money or Morality? Ad pressure makes it okay to break up with social media
• For Sale: Personal data creates polarization of society, dangerous environment
• Algorithms: People’s inability to curate truth, not simply sort shared information
• Social Media Alternatives: How to shut off highly effective or targeted ad spend?
• End of Era: Fast and loose data powering third-party advertising economy is over
• Trust Economy: Why trust is most impactful economic power over data privacy
• COVID Impact: Expect increase in promotions and people looking for value

 

Links:

• Richard Jones on LinkedIn
• Cheetah Digital
• Stop Hate for Profit
• Econsultancy
• Ben Sailer on LinkedIn
• CoSchedule