Research shows that 73% of consumers expect brands to personalize and tailor online experiences to meet their needs. It feels weird when websites don’t give people what they want and expect. Personalization matters for your business, even in difficult times.

Today’s guest is Amey Shivapurkar, an experienced optimization SME at Avionos. Amey helps clients create data-driven experiences that deliver business outcomes. He talks about how personalization isn’t always easy, but worth considering for marketers to maximize CRO, create meaningful results, and drive user experiences.

 

Some of the highlights of the show include:

• Personalization: Relevant products, services, content based on previous visits
• Key Investment Benefits: Improves customer loyalty, engagement, vanity metrics
• Steps to Start: Crawl, walk, and run to get to end product
  • Define measurement framework that tracks customer’s journey
  • Identify best opportunities/skills for personalization to improve bottom line
  • Experiment and iterate personalization to build and grow business
• Best Practices: Excel personalization by solidifying available data to automate
• Complex Learning Curve: How can personalization increase conversion rates?
• Personalization Pitfalls: Know purpose/intention and provide time to run results

 

Links:

• Amey Shivapurkar on LinkedIn
• Avionos
• Ben Sailer on LinkedIn
• CoSchedule

 

Quotes by Amey Shivapurkar:

“Customers are really looking for brands to give an experience based off of previous interactions that they’ve done.”

“It’s really about providing the most relevant content at the right time.”

“Bad experiences will lead to bad personalization.”

“Personalization is one of those things where a lot of people...they think it’s a nice-to-have. Personally, I think it’s kind of a must.”