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AMP 210: Optimizing Marketing Under Extreme Conditions By Bringing Digital and Direct Mail Together With Nick Runyon From PFL
Two things are true about marketing—saturation across digital channels makes it difficult to be different and using direct mail is a unique option to reach customers at home where they are spending most of their time these days.
Today’s guest is Nick Runyon from PFL. The software company makes tools that help marketers bridge the gap between digital and direct mail marketing using Tactile Marketing Automation (TMA). Go beyond the send!
Some of the highlights of the show include:
- PFL: Orchestrates digital difference between TMA and direct mail marketing
- Pandemic vs. Marketing Plans: Collectively, society remains pessimistic, fearful
- Consumption and Conversion: Cut through digital clutter for direct mail comfort
- CRM Mishaps: Direct mail data mashed together from multiple people, places
- TMA: Enables direct mail to be triggered to send based on digital intent signals
- Getting Started:
- What’s the overall experience that you want to deliver?
- What business objectives do you want to move with that experience?
- Sales Process Sequence: Experience value proposition via opt-in engagement
- Bottom Line: Direct mail is popular right now but more expensive without TMA
- Advanced Tactics: Accelerate value with TMA software through PFL
Links:
- Nick Runyon on LinkedIn
- PFL
- AMP 205: Cutting Through the Noise By Integrating Direct Mail With Digital Marketing With Ryan Cote From Ballantine
- The Lean Startup by Eric Ries
- Ben Sailer on LinkedIn
- CoSchedule
Quotes by Nick Runyon:
“When I think about direct mail and I think about Tactile Marketing Automation, the difference between those two is that we’ve taken direct mail into really the digital environment.”
“Tactile Marketing Automation is really the orchestration of an overall multichannel customer journey.”
“One of the challenges that marketers are facing now with this increase in digital consumption is really cutting through the clutter and making an impact and gaining a moment of attention from our customers and our prospects.”
“Reasons why direct mail is overall resurging: It’s comfortable, it’s familiar, it also monopolizes my attention whenever direct mail is in my hand.”
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By CoSchedule: The Only Way To Organize Your Marketing In One Place.
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Two things are true about marketing—saturation across digital channels makes it difficult to be different and using direct mail is a unique option to reach customers at home where they are spending most of their time these days.
Today’s guest is Nick Runyon from PFL. The software company makes tools that help marketers bridge the gap between digital and direct mail marketing using Tactile Marketing Automation (TMA). Go beyond the send!
Some of the highlights of the show include:
- PFL: Orchestrates digital difference between TMA and direct mail marketing
- Pandemic vs. Marketing Plans: Collectively, society remains pessimistic, fearful
- Consumption and Conversion: Cut through digital clutter for direct mail comfort
- CRM Mishaps: Direct mail data mashed together from multiple people, places
- TMA: Enables direct mail to be triggered to send based on digital intent signals
- Getting Started:
- What’s the overall experience that you want to deliver?
- What business objectives do you want to move with that experience?
- Sales Process Sequence: Experience value proposition via opt-in engagement
- Bottom Line: Direct mail is popular right now but more expensive without TMA
- Advanced Tactics: Accelerate value with TMA software through PFL
Links:
- Nick Runyon on LinkedIn
- PFL
- AMP 205: Cutting Through the Noise By Integrating Direct Mail With Digital Marketing With Ryan Cote From Ballantine
- The Lean Startup by Eric Ries
- Ben Sailer on LinkedIn
- CoSchedule
Quotes by Nick Runyon:
“When I think about direct mail and I think about Tactile Marketing Automation, the difference between those two is that we’ve taken direct mail into really the digital environment.”
“Tactile Marketing Automation is really the orchestration of an overall multichannel customer journey.”
“One of the challenges that marketers are facing now with this increase in digital consumption is really cutting through the clutter and making an impact and gaining a moment of attention from our customers and our prospects.”
“Reasons why direct mail is overall resurging: It’s comfortable, it’s familiar, it also monopolizes my attention whenever direct mail is in my hand.”