The marketing industry is full of talented people who come from all kinds of educational and professional backgrounds. If you want to get into the industry, but you don’t have a directly relevant college degree or previous work experience, how do you break into marketing to succeed?

Today’s guest is Melissa Berrios from Melissa Berrios Consulting and Virtualmente Libre, where she helps consult six- and seven-figure entrepreneurs on how to grow their brands and audiences. Before being a marketing consultant, Melissa spent 13 years as a project engineer.

 

Some of the highlights of the show include:

• Unplanned Accident: How Melissa pivoted from engineering to marketing
• Corporate Roles: Engineers who climb the corporate ladder lose creativity
• Creative Outlets: Melissa got bit by the online world bug and started blogging
• Content Creation: How to run, manage, market, and promote blogs
• Decision Time: Severe depression forced Melissa to take time off and not return
• What can I do? Continue to blog and help clients grow blogs, brands, businesses
• Education: Melissa taught and coached herself marketing to coach clients
• Mindset and Skillset: Engineers are problem-solvers and figure things out
• Customer Service Skills: Marketers need to understand people, as well
• Feel like an imposter? If you are passionate about something, start to pivot

 

Links:

• Melissa Berrios Consulting
• Melissa Berrios on LinkedIn
• Unstoppable by Kelly Roach
• Ben Sailer on LinkedIn
• CoSchedule

 

Quotes from Melissa Berrios:

“I’ve always been a very creative person growing up and even when I was in engineering school, I was involved in a lot of the arts.”

“Working in engineering is something, it could be really a creative job, which it’s fine. But as you climb the corporate ladder and you climb into more of a management role, more of a corporate role, you lose that creativity aspect of engineering.”

“I was creating a lot of content, so content creation was very strong. I became very strong at it just because blogging required me to edit video, create graphics, and do all that stuff. I became really passionate about it.”

“If you really want to pivot and do something that you are really passionate about, you need to start.”