Audience growth - whether in the context of social media followers, email list, podcast listeners, or YouTube subscribers - whatever the case may be, it's easy to believe that more is always better.

Today’s guest is Matt Johnson, author of MicroFamous: Become Famously Influential to the Right People. Also, Matt is the founder of a podcast PR agency, Pursuing Results, and host of the MicroFamous podcast. He talks about how to be micro-famous with the right people and learn to grow as an influencer within a given niche.

 

Some of the highlights of the show include:

• MicroFamous: Be famously influential, but not to everyone, just the right people
• Focused Approach: Reorient strategy to grow smaller but better following
• Benefits: Expect to drive better results by attracting just the right people
• What People Want: To working with the #1 name that solve their problems
• Who’s the right person? Until you know, you don't know what content to create
• Audiences want clarity and focus; put content into the world without shouting
• Wave of the Future: Know who to talk to, identify correct niche to focus on
• Who are the right people? The most valuable, open-minded, and influential
• First or Only: Uncover clear, compelling idea that appeals to a given audience
• Three Stages of Influence: Get seen, get noticed, and get known
• Practice What You Preach: Share what you do, be featured, build name for self

 

Links:

• MicroFamous
• Pursuing Results
• MicroFamous Podcast
• Gary Vaynerchuk
• Ryan Deiss at Traffic & Conversion
• Tim Ferriss
• Marc Benioff of Salesforce
• Tony Robbins
• Ben Sailer on LinkedIn
• CoSchedule

 

Quotes from Matt Johnson:

“When I go to an industry conference, it's full of my ideal people. I absolutely want everybody there to know who I am. That's really what it means to be MicroFamous.”

“If you're not number one, you're facing an uphill battle.”

“You want to be famously influential, but not to everyone, just to the exact right people.”

“The thing that generated sales was delivering the exact right content that the right people cared deeply about and it resonated with them.”