How can businesses and marketers adapt to rapidly changing circumstances, such as COVID-19? Seek reassurance and practical advice to move forward when there’s no clear end in sight. Not only survive, but thrive.  

Today’s guest is David Schneider, CEO of Shortlist.io, a digital marketing agency. David understands how to handle challenges that affect businesses, marketers, and clients. 

 

Some of the highlights of the show include:

• Challenges: Budget cuts, resource constraints, adjusting KPIs, building network
• Networking Concept: Recognize importance of recession-proof buffer for career
• Human Connection: Reach out to others and acknowledge/recognize importance
• Cultivate Relationships: Who do you admire/follow on social media channels?
• Natural Ice Breaker: Start a conversation by checking in; still happy and healthy?
• Marketing Copy and Conversion: Pivot messaging away from content cliches
• Growth: Despite less money and resources, work more efficiently and effectively

 

Links:

• David Schneider on LinkedIn
• Shortlist.io
• NinjaOutreach
• Ben Sailer on LinkedIn
• CoSchedule