Hey! This is Ep#147 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.

What happens when a Shazam co-founder trades algorithms for plot twists? In this episode, Ajay Chowdhury reveals how he accidentally became a bestselling crime writer, his surprisingly simple 5am writing routine, and how he uses AI as a creative enhancer (not a replacement). Plus: the five P's that make readers care about your characters.

What You'll Learn:

✅ Why "creator" is the best way to describe what you do (tech, theater, or books)

✅ How debate competitions and theater in school build fearless communication skills

✅ The "holy trinity" of Indian childhood reading that shaped a crime novelist

✅ How to win a writing competition when you've only written 3 chapters (don't try this)

✅ The 5 P's framework: Plot, People, Pace, Place, and Prose

✅ Smart ways to use ChatGPT for research, feedback, and editing without losing your voice

✅ Why your book needs something important to say (wrapped in entertainment)

✅ How to keep authenticity while using AI tools in your creative process

🎯 Key Points:

- Creation is about making things that didn't exist - same high whether it's tech or novels

- Growing up moving between Bombay and Calcutta, speaking English at home

- English teachers really do set you up for life (not just a cliché)

- First creative win: Debate competition at 12-13 on "Should boys learn to cook?"

- Theater in college: Directing plays unlocked the creator identity

- Dad worked in banking, wanted him to do economics not literature

- Left India for MBA in US, started business and tech career

- Wife spotted a tweet for first-time crime writer competition

- Concept: Corrupt cop from Calcutta becomes waiter in East End London restaurant

- Entered with 3 chapters and synopsis, won without finishing the book

- Had to "hurriedly" finish the rest after winning

- Now six books into Kamil Rahman series, completely in love with characters

- Angel (sidekick) adds humor and humanity to the stories

- The Five P's framework: Plot (paramount), People (characters you care about), Pace (keep them turning pages), Place (bring locations to life), Prose (write well)

- Uses AI for: Creative enhancement (Google's "The Invitation" project), research verification (quantum physics fact-checking), feedback (24/7 editor), nuts and bolts (tense changes, etc.)

- AI should enhance your soul and voice, never replace it

- Authenticity means saying what YOU want in YOUR words

- AI is like a spell checker or synonym finder - a tool, not the creator

⏰ TIMESTAMPS:

[00:00] Introduction: Shazam founder turned crime novelist

[01:00] How to introduce yourself: "Creator" of tech, books, and theater

[02:00] First creation memory: Winning a debate at age 12-13

[03:00] Growing up in India: Debate teams and conquering stage fright

[04:00] Bombay and Calcutta childhood, great English teachers

[05:00] The holy trinity: Enid Blyton, Agatha Christie, P.G. Wodehouse

[06:00] Wanting literature but studying economics instead

[07:00] The accidental author: A tweet, 3 chapters, and a competition win

[08:00] Kamil Rahman: The corrupt cop who becomes a waiter

[09:00] Six books later: In love with the characters

[10:00] The Five P's: Plot, People, Pace, Place, Prose

[11:00] Using AI for creative enhancement and Google's storytelling project

[12:00] ChatGPT as research assistant: Quantum physics fact-checking

[13:00] AI as 24/7 editor and feedback tool

[14:00] Keeping authenticity: Your soul, your words, AI as enhancer

[15:00] The romance novel fail: When AI overtly shows up in print

#ShazamFounder #CrimeWriter #AIWriting #CreativeProcess #TechEntrepreneur #KamilRahman #WritingTips #FivePsOfWriting #ChatGPTCreativity #IndianAuthor #CareerPivot #CreatorMindset #AuthenticWriting #AITools #WritingProductivity

Find out more at:

- https://amplifyais.com/academy

- https://wearepodcast.com/

- https://amplifyais.com/podcast

Much love,

Ronsley

Hey! This is Ep#146 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.

Hey, AI geeks. It's Ronsley!

Are you tired of wasting countless hours on planning, recording, and editing your podcast episodes? Good news! AI can take care of the heavy lifting so you can focus on what matters. In this video, I'm sharing the exact AI tools and streamlined systems I personally use to launch, run, and grow a successful business podcast that delivers tangible results for your brand.

Here's a quick rundown of what we're covering:

• How to design a podcast strategy that perfectly matches your business objectives and audience

• The top AI tools that simplify episode creation, from scripting to seamless editing

• Effective promotion strategies to amplify your visibility on platforms like YouTube, LinkedIn, and more

• The biggest podcasting mistakes to steer clear of heading into 2025

• And as a bonus, I'm handing over my complete workflow template. Totally free for you to use!

Whether you're a busy founder, a dedicated coach, or a passionate creator, this video gives you the step-by-step roadmap to create a podcast that attracts loyal listeners and converts them into customers, all without leading to burnout. Hit play and let's dive in!

#AIPodcast #PodcastWorkflow #AmplifyAI #PodcastStrategy #BusinessPodcast #ContentCreation #AIForCreators #PodcastTips #SoloPodcast #PodcastPromotion #PodcastGrowth #AIContent #CreateWithAI #PodcastMarketing #PodcasterLife

Timestamps:

00:00 Cold open behavior and focus

00:00:55 Intro and welcome

00:01:10 Strategy overview

00:01:18 Define the goal of the podcast

00:01:36 Know your audience

00:01:44 Stages of awareness framework

00:02:16 Problem aware and solution aware focus

00:02:20 Map current audience behavior

00:02:44 Desired listener behavior

00:02:59 Keep them engaged

00:03:19 Build your guest and topics list

00:04:01 Planning prompt and structure on screen

00:05:19 The three phases of the process

00:05:43 Recording phase explained

00:05:56 Production phase explained

00:07:11 Promotion phase explained

00:08:26 Record episode one

00:09:10 Why podcasting works right now

00:10:31 Mistakes to avoid

00:11:30 Your next three actions

00:12:27 Record, produce, promote workflow

00:12:51 Closing

00:13:19 Outro and share

Find out more at:

- https://amplifyais.com/academy

- https://wearepodcast.com/

- https://amplifyais.com/podcast

Much love,

Ronsley

Hey! This is Ep#145 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.

Hey AI geeks, it’s Ronsley.

This episode is a real time build of the presuasion framework so your marketing makes sales easy. We go from idea to ideal client profile to a buy intent x trust matrix, then pick the exact assets and KPIs for each quadrant. You’ll also see how I use Aedith and other AI teammates to speed everything up while staying ethical and on brand.

What you’ll learn-How presuasion moves people from low intent and low trust to ready to buy-A simple checklist to define audience, pick assets, and lock KPIs-How to turn pain points into observable triggers with matching calls to action-The four quadrants and the best asset types for each one-How I use Edith plus other AI teammates to research, prioritize, and close faster

The four stage blueprint-Prime and pattern for curious cold audiences-Border authority for urgent but low trust leads-Present and persist for warm networks who need an easy win-Orchestrate the yes with speed to value and clear implementation

Timestamps

[00:00] What marketing to create so selling gets easier

[00:16] Last episode recap and why presuasion makes sales easy

[00:42] Today’s goal build your matrix together in real time

[01:18] From latent low trust to active high trust overview of the matrix

[02:22] Asset plan coming next quick win calculator swipeable checklist

[03:06] Why these episodes matter and how they stack

[03:39] Your goal create a presuasion matrix for your business

[04:07] Step 1 define audience and set KPIs for each quadrant

[04:40] Meet Aedith and why a branded assistant helps

[05:26] Fill in what you sell and use past projects for truth data

[05:58] ICP results pains signals blind spots and checks

[06:24] Turn pains into buying triggers with observable proof and CTAs

[06:58] Build the buy intent x trust proof matrix

[07:36] Q1 prime and pattern assets KPI and our Scout teammate

[08:04] Q2 border authority assets KPI and our Radar teammate

[08:37] Q3 present and persist assets KPI and a warm lead calculator

[09:43] Q4 orchestrate the yes assets KPI and Victor the deal closer

[10:22] Score table top three assets to build first

[11:01] Copy paste the quadrant plans and finalize KPIs

[11:28] Voice guardrails CTAs and style so outputs stay on brand

[12:18] Full playbook recap from low trust to ready to buy

[12:58] Next episode creating bottom quadrant assets at speed

[13:26] Join the community and share this with a fellow AI geek

Find out more at:

• https://amplifyais.com/academy
• https://wearepodcast.com/
• https://amplifyais.com/podcast

Much love,

Ronsley

Founders: if “hustle” has become your default, this episode shows how to use AI to stay in your zone of genius, avoid burnout, and design a Life OS that grows your business without swallowing your life.

With author Chris Ducker (Long-Haul Leader), we get practical on self-care, hobbies, and an AI workflow that turns ideas into programs fast—so you can win the long game.

In this episode, you’ll learn

• The 3 warning signs of burnout (physical fatigue, brain fog, emotional drag) and how to spot them early.
• Why “hustle is a season, not a lifestyle,” and how to set the line in the sand.
• A simple way to use AI for ideation (80% of Chris’s use) to ship programs faster—without outsourcing your expertise.
• How 2 hours/week of hobbies can lift productivity ~30% (and why that matters for your Life OS).

Chapters to skip to:

00:00 AI for your zone of genius; hustle is a season

01:10 Chris’s burnout story & diagnosis (what changed)

03:19 3 warning signs: fatigue, brain fog, emotional flags

07:22 Life OS pillars: personal mastery, relationships, impactful work → + hobbies

10:18 Hobbies → +30% productivity (evidence Chris cites)

11:47 How AI removes roadblocks (Ronsley’s take)

12:14 Chris’s AI workflow: idea → 4-week program (+ workbooks)

15:02 The near-future of “everything connected to AI”

17:35 Design a business that supports your life (not the other way)

25:31 Permission to say “no” for 30 days (reclaim energy)

Resources & next steps

• Get Chris’s book Long-Haul Leader + explore the Life OS ideas referenced - https://chrisducker.com/books/
• Join the Amplify AI community & trainings: amplifyais.com
• If this helped, comment with one habit you’ll change this week—then share with a founder who needs it.

Check out all resources, tricks, prompt stacks and business tactics for AI-related stuff on amplifyais.com

Hey! This is Ep 143 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.Watch Me Build This Into a Complete AI-Powered Framework - "Good Marketing Makes Sales Easy”
Picture this: You're at an event, you scribble down one brilliant idea, and then... it sits in your notebook collecting dust. Sound familiar?Not this time. I had one simple note from Los Cabo: "Persuasion Marketing makes sales easy." Instead of letting it die in my notebook, I decided to do something radical - turn that single insight into a complete business strategy using AI, and film the ENTIRE process so you could watch over my shoulder.
This isn't some polished, after-the-fact tutorial. This is raw, authentic AI usage in action. You'll literally watch me go from idea → research → framework → actionable strategy in real-time. No fluff, no BS, just pure "dog fooding" of my own AI tools while building something that could transform how you think about marketing.
Here's What Just Happened (And What You'll Learn):

✅ How I used AI to avoid weeks of framework development

✅ The exact prompts and tools that turned chaos into clarity

✅ Why 99% of people are using AI wrong (and trivializing a field built on 8 complex sciences)

✅ My complete Persuasion Framework that maps every stage of your customer journey

✅ The specific assets you need to create for each type of audience

✅ Real AI team members that can 10x your marketing output🎯 The Game-Changing Framework:
- Prime & Pattern: Turn strangers into followers with quick wins

- Prove & Position: Convert skeptics with borrowed authority

- Present & Persist: Stay top-of-mind with value-driven content

- Propose & Process: Turn hot leads into paying customers⚡ The Plot Twist: Everything you just watched me build? It's going to become a complete video series where I show you how to create every single asset mentioned. You're getting the blueprint AND watching the construction in real-time.
📋 The AI Arsenal I Used:
- Perplexity AI (the research powerhouse)

- Edith (our custom AI assistant - yes, I'll show you how to build your own)

- The foundational principles that actually make AI work⏰ TIMESTAMPS:

[00:00] The Mexico revelation that changed everything

[01:00] Why AI isn't just "fancy autocomplete" (the 8 fields breakdown)

[03:00] Live framework creation using AI

[12:00] Behind-the-scenes: Exact prompts and process

[17:00] What's coming next (spoiler: it gets better)🚨 Fair Warning: If you're looking for another "AI will do everything for you" fantasy, keep scrolling. This is about using AI strategically to amplify human intelligence, not replace it.Find out more at:- https://amplifyais.com/academy- https://wearepodcast.com/- https://amplifyais.com/podcastMuch love,Ronsley

Hey! This is Ep142 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.

Ever feel like you're doing everything in your business and can't get anyone else to do it right? Or wish you could teach others to follow your steps without messing things up?

This episode shows you exactly how I used AI to turn my hardest tasks into simple guides that anyone can follow - plus why this is the most important thing you need to learn to grow your business.

🎯 What You'll Learn:

- Why step-by-step guides are the #1 way to grow your business (and how AI makes them easy)

- How I turned a really hard computer setup into simple steps anyone can follow

- The exact way to save your work so AI can build perfect guides from it

- Which AI tools actually work for making guides (Claude is way better than the rest)

- How I organize all my business guides so my team can find and use them

- The recording method for turning any task into a guide

- How to make guides from messy notes and old work

🔥 Key Things You'll Get:

This isn't just about writing things down - it's about changing how you teach others in your business. I show you the exact words I use with AI, how I save files, and how I organize everything so it actually gets used.

⚡ Why This Matters:

Most business owners get stuck doing everything because they can't teach others to do it right. I'll show you how to stop being the bottleneck by making guides that actually work - without losing the quality you want.

#BusinessGuides #StepByStep #Claude #BusinessSystems #TeamTraining #BusinessGrowth #WorkGuides #AI #BusinessHelp #AmplifyAI
TIMESTAMPS:

00:00 - Why Step-by-Step Guides Matter Most For Business

01:00 - My Hard Computer Setup Example

03:00 - What Success Should Look Like

05:00 - The AI Words That Actually Work

06:00 - Why Claude Works Better Than Other AI Tools

08:00 - How I Organize All My Business Guides

10:00 - Recording Method: Film Yourself Doing It

12:00 - Making Guides From Research

16:00 - What Every Good Guide Needs

17:00 - How To Start: Keep It Simple, Make It Bigger Later

Find out more at:

- https://amplifyais.com/academy

- https://wearepodcast.com/

- https://amplifyais.com/podcast

Much love,

Ronsley

Hey! This is Ep141 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.🚀 AI is changing faster than ever — but you don’t have to feel lost. In this episode, I share how I cut through the hype and learned to use AI in a simple, powerful way that actually delivers results

.What You'll Learn:

✅ The clear difference between AI “assistants” and true “agents”

✅ Why most people are using AI wrong (and how to avoid the same trap)

✅ How to mix your skills with AI to get better results

✅ Why focus matters more than every shiny new AI tool

✅ Practical steps to make AI work for you, not against you

Perfect for: Business owners, entrepreneurs, and anyone who feels overwhelmed by AI but wants to use it in a way that truly matters.

🎯 Key Takeaways:

- AI works best when you use it with purpose

- Stop chasing every new feature or update — stay focused

- Your knowledge plus AI is your biggest advantage

- Understanding the basics of AI beats guessing with prompts

📋 Resources Mentioned:

- Insights on using AI for real business growth

- Simple AI tools to improve productivity

- Frameworks to stay focused while the AI world moves fast

⏰ TIMESTAMPS:

[00:00] Why AI feels like it’s moving too fast

[01:00] The truth about AI hype vs. reality

[02:30] Assistants vs. agents explained

[04:00] How to combine your skills with AI

[06:00] Staying focused when AI keeps evolving

Find out more at:- https://amplifyais.com/academy- https://wearepodcast.com/- https://amplifyais.com/podcastMuch love,Ronsley

Hey! This is Ep# of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.Hey!

This is Ep#140 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.Hey, AI geeks. It's Ronsley!

🚀 Ready to code at lightning speed? In this episode, I'm diving deep into Claude Code - Anthropic's revolutionary AI coding assistant that works directly in your terminal. Watch me install and configure MCP servers in real-time, showing you exactly how to supercharge your development workflow.

What You'll Learn:

✅ Complete Claude Code installation process

✅ How to import MCP servers from Claude Desktop

✅ Setting up AWS documentation integration

✅ Real-world troubleshooting (yes, I make mistakes too!)

✅ Why MCP servers are game-changers for developers

Perfect for: Developers tired of context switching, AI enthusiasts, anyone wanting to code faster and smarter.🎯

Key Takeaways:

- Claude Code integrates with your existing Pro/Max accounts

- MCP servers connect Claude to external tools and documentation

- Pay-per-use API option available for flexible billing

- Import existing MCP configurations seamlessly📋

Resources Mentioned:

- Claude Code Official Docs- MCP Server Repository

- AWS MCP Server Documentation

⏰ TIMESTAMPS:

[00:00] Introduction to Claude Code

[01:00] Installation requirements & NPM setup

[02:00] Understanding MCP servers

[03:00] Importing MCP servers from Claude Desktop

[04:00] Exploring available MCP server options

[06:00] Finding the right MCP servers for your needs

[07:00] Installing AWS Documentation MCP server

[08:00] Troubleshooting installation issues

[09:00] Testing the installation & next stepsFind out more at:- https://amplifyais.com/academy- https://wearepodcast.com/- https://amplifyais.com/podcastMuch love,Ronsley

Hey! This is Ep# of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.

Hey, AI geeks. It's Ronsley!

Ever wondered why your AI outputs feel... hollow? Like they're missing something crucial?

Here's the thing - we've been communicating with AI completely wrong. While everyone's obsessed with prompt libraries and hacks, they're missing the fundamental truth about how humans (and AI) actually process information.

In this mind-blowing conversation with Simon Bowen (the genius behind the Models Method), we dive deep into why 83% of human understanding comes through visual channels, not words. And why this changes EVERYTHING about how we should be using AI.

🔥What You'll Discover:

- Why depth of thinking is the ONLY true market differentiation

- The shocking truth about why customers don't actually know what they want

- How to get 10x better AI outputs using visual models (not prompts)- The "AI Line" concept that predicts which jobs survive (and which don't)

- Why AI will consume all human content by 2027 and what that means for your business

- The two things EVERY business sells (hint: it's not what you think)

This isn't just another AI conversation. Simon literally saved someone's life this week using ChatGPT in a way that will blow your mind (story at 15:17).

If you're tired of generic AI outputs that sound like everyone else's, this episode will transform how you communicate with both humans AND machines.

Ready to stop being a "cut and paste communicator" and start creating AI outputs that actually sound like YOU?

P.S. Simon shares the exact visual model technique he uses to get ChatGPT to write emails that are indistinguishable from his own writing style. This alone is worth the watch.

#AIStrategy #ModelsMethod #BusinessAI #ChatGPT #AIForBusiness #SimonBowen #AmplifyAI #DepthOfThinking #VisualThinking #AIPrompts--- Timestamps:

00:00 - The man who thinks in models (and why I'm jealous)

01:00 - The two most important systems in ANY business

02:00 - Why "depth of thinking" beats everything else

03:00 - The doctor who saved my back (and what it teaches about selling)

04:00 - Industrial age selling: Why "foot in the door" destroys trust

06:00 - The 83% secret: Why your brain ignores words

07:00 - Thai cave rescue: The difference between hearing and seeing

09:00 - The "Super Green Zone" where influence actually happens

11:00 - Why humans are hardwired to say NO (and how to reverse it)

13:00 - Making the model the mediator (genius move)

14:00 - My Glasshouse Mountains accident and optic nerve reflexes

15:17 - The ChatGPT hack that literally saved a life

17:00 - Why prompt engineering is making us lazy thinkers

18:00 - The AI Line: What's above it (and what's disappearing below)

20:00 - 2027: When AI consumes all human content

21:00 - How to pump models into ChatGPT for 10x better results

22:00 - The only two things any business has ever done

23:00 - Stop being a "cut and paste communicator"Find out more at:- https://amplifyais.com/academy- https://wearepodcast.com/- https://amplifyais.com/podcastMuch love,Ronsley

Hey! This is Ep138 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.

Hey, AI geeks. It's Ronsley!Most people are obsessing over prompt engineering whilst completely missing the real competitive advantage. Simon Bowen just dropped a truth bomb that'll change how you think about AI communication forever: "Depth of thinking is the only true market differentiation there actually is."

Here's what you'll discover in this episode:

🧠 Why visual models destroy traditional prompts when communicating with AI

📊 The 4-quadrant framework that transforms resistance into acceptance

🎯 How to make AI do the heavy lifting instead of you doing all the convincing

🚀 The "AI line" concept: human replacement vs human enhancement

💡 Why creative communicators run the world (and cut-paste communicators don't)

⚡ Simon's exact method for getting superior AI outputs using hand-drawn models

🔥 The genius model framework that captures founder originality in 7 minutes

This isn't another "here's my favorite ChatGPT prompts" conversation. Simon's built his entire business on models that think deeper than everyone else - and now he's showing us how to apply that same methodology to AI communication.

The bloke literally saved someone's life by knowing how to communicate properly with AI. That's the level we're playing at here.

If you're tired of generic AI outputs that sound like everyone else's content, this episode will fundamentally shift how you approach AI collaboration.

Want to see how we're implementing visual models in our AI systems at Amplify AI Academy? Drop me a message and I'll show you behind the scenes of our framework development.

TIMESTAMPS:

00:00 - Introduction: Why Simon Bowen's brain makes me jealous

01:00 - What the models method actually means (it's not what you think)

02:00 - The two most important systems in any business

03:00 - Why "depth of thinking" is your only real differentiation

05:00 - The problem with industrial age selling (and why we're still doing it)

06:00 - The visual communication matrix that changes everything

08:00 - Why 83% of information comes through your eyes, not ears

10:00 - The secret "super green zone" in communication

13:00 - How models become the mediator in difficult conversations

15:00 - Simon's AI breakthrough: saving lives with better communication

17:00 - Why drawing models before prompting AI gets superior results

19:00 - The AI line: human replacement vs human enhancement

21:00 - Creative communicators vs cut-paste communicators

23:00 - The only two things every business actually doesFind out more at:- https://amplifyais.com/academy- https://wearepodcast.com/- https://amplifyais.com/podcastMuch love,Ronsley