For Episode 92 of Amplify Your Business, we’re joined by Myrna Bittner—CEO & Founder of RUNWITHIT Synthetics. Her team generates AI entities that make choices based on programmable city conditions, resulting in “synthetic populations” as an invaluable tool for planners to understand how their proposals will play out in the real world. Our questions today involve bridging a highly technical application with market appeal and general usability.