For Episode 127 of Amplify Your Business, we’re joined by Michelle Daides—CEO of MD Media.

At a time when more people than ever have access to high-quality cameras, microphones, and editing tools, how can companies compete for user attention and drive sales through video marketing? We thought we at Amplomedia knew what we were talking about until Daides walked us through what a lifelong career in the video marketing industry looks like. We’re very proud of this collaborative conversation—there’s still a lot to learn!

0:00 - Intro

1:11 - The beginning of MD Media

4:12 - The state of video marketing

8:07 - Providing coaching for the camera

16:57 - Trends in video marketing

23:53 - Video marketing and Tik Tok

28:50 - What would you do differently?

31:31 - Managing the entrepreneur's lifestyle

35:22 - Lance's definition of success

38:32 - Outro