For Episode 119  of Amplify Your Business, we’re joined by Marc Wandler of Susgrainable—an ethical food company that straddles the line between friendly bakers and mad scientists.

The problem of beer waste doesn’t begin with finding a place to recycle cans and bottles. Every day, 450 tonnes of spent grain is generated by Canadian craft breweries alone, creating costly barriers for both consumers and brewers who want to live ethically. What better way of solving two problems at once than by converting “waste” into nutrition? Susgrainable has created a solution for everyone, and we couldn’t be more excited to have them on the show to share the process and story.

0:00 - Intro

0:36 - What is Susgrainable?

2:19 - How Marc gets spent grains

5:30 - The business model of Susgrainable

7:24 - Finding the right marketing mix

11:03 - Perfecting the recipe

13:28 - The challenges of starting up in an unfamiliar space

16:32 - Finding the right investors

19:27 - Opening a new facility 

20:19 - The keys to success (so far)

25:54 - Improving performance

28:27 - Outro