Amber Hurdle interviews Chris Kneeland, CEO of Cult Collective, one of the premier engagement marketing firms in North America. This episode reveals the inner workings of cult-like brands, and how an “average” brand can elevate itself to cult status. It’s just that value-packed! They discuss the major differences between an average brand and a cult brand, how to get others to buy in to cult-like brand principles, tips for amplifying cult brands for lasting impact and influence and so much more!

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Amplifying Cult Brands with Chris Kneeland (93)

Driven women business owners and leaders passionately improve the lives of their families, employees, communities and the customers they serve. These female professionals join Amber Hurdle each week as she uses her experience working with international celebrities, Fortune 100 companies and small businesses to show women how to increase their self-awareness, build their confidence, improve their communication, and ultimately ground themselves in their personal power. Through strong company cultures, branding, marketing, networking, business systems and smart employee practices, women in business can and will change the world.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Management

Entrepreneurship

In this electrifying episode of the Bombshell Business Podcast, Valerie Tyson, the Head of Strategy and Sports at Unrivaled Group, takes us on a journey of empowerment. She shares her passion for uplifting women in business and sports through her business and underscores the pivotal role of creating a personal board of directors for unwavering support, guidance, and mentorship. (Yes, we totally vibed!)
Key Takeaways
Data-Driven Empowerment: Unrivaled Women harnesses the power of AI and data analytics to empower women by demystifying their data and enabling strategic decision-making.

Thriving Ecosystem: The platform curates thriving ecosystems where women can take charge of their data, fostering opportunities to secure optimal sponsor partnerships and business ventures.

Community-Centric Approach: Valerie strongly advocates for a supportive community where women uplift each other in business, cultivating a culture of collaboration and empowerment.

Want to learn more about building your personal board of directors? Tune in on your favorite listening app, on the website, or watch it on YouTube!

About Valerie Tyson

Valerie has over twenty years of B2B and B2C experience working with best-in-class global brands and sports properties + talent. She is a proven expert in brand strategy, digital media, integrated marketing, branded content, consumer insights, and business.  She has worked with several Fortune 1000 companies, sports leagues, teams, professional athletes and entertainment properties, including the NBA’s Charlotte Bobcats and the Arena Football League’s Los Angeles Avengers. Prior to starting her own agency, Tyson served as Vice President of Digital at IMG, Vice President of Marketing & Digital performance at BRANDTHINK and Director of Client Services at Tocquigny. Currently, Valerie serves as the Head of Strategy and Sports at Unrivaled Group. 

Connect with Valerie
LinkedIn Personal: www.linkedin.com/in/valerietyson/
LinkedIn Business: www.linkedin.com/company/unrivaledgroup
Website: https://unrivaledgroup.com/
Unrivaled Women: www.unrivaledwomen.com
Instagram: www.instagram.com/unrivaledgroup/
Contact Us link: https://unrivaledgroup.com/contact/

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Perform like a Champion with Valerie Tyson

Mary Young, a trailblazer in the fashion industry and an advocate for ethical and sustainable business practices is my special guest today on the Bombshell Business Podcast. Join us as we explore Mary's entrepreneurial journey while discussing the resiliency she developed, the values she upholds, and the wisdom she shares with fellow Bombshells.
Key Takeaways

Starting Young, Striving Strong: Mary started her business at just 23, facing initial skepticism due to her age and gender; however, she used this as fuel to succeed and connect deeply with her customer base.

Ethical and Sustainable: Mary Young Lingerie stands out for its commitment to ethical and sustainable practices. From empowering garment workers with living wages to promoting mindful consumption, Mary's brand ethos reflects her values.

Defining Success on Your Terms: Success isn't just about financial gains but about making a positive impact while staying true to your values. Mary encourages fellow entrepreneurs to define success on their terms and not be swayed by external pressures.

Embracing Failure as Fuel: Mary's journey teaches us the power of resilience. She emphasizes that failures are inevitable but serve as stepping stones to growth. Embracing failure and learning from it is key to moving forward.

Remember, success is not just about climbing the ladder but creating a life and business that aligns with your values and fulfills you. Want to hear more of Young Mary’s wisdom? (You see what I did there 

Cultivating Self-Love with Mary Young: Trailblazing Fashion, Ethical Entrepreneurship and Resilience

Are you ready to talk nerdy with me? I hope so because today’s guest does just that! Lauren Alexander, VP of Marketing at Neurohacker Collective, joins me to discuss neuromarketing and how applying insights from neuroscience can improve our understanding of consumer behavior. We explore how understanding the brain can revolutionize your marketing strategies and connect with your audience on a whole new level.
Key Takeaways

Neuroplasticity and Marketing: We discuss how marketing messages can create new neural pathways, influencing purchasing decisions.

Emotional Connections in Branding: Emotions play a crucial role in memory formation, and Lauren shares insights on leveraging emotional triggers to resonate with customers.

Energy Conservation and Consumer Behavior: The brain is wired to conserve energy, affecting how consumers process information and make choices around perceived value.


As you implement these neuroscience insights into your marketing efforts, remember to always prioritize emotional connections and authenticity. (See? I have been preaching the right way for a LONG time!)
Want to become the hacker you never knew you could be? Tune in on your favorite listening app, on the website, or watch it on YouTube!

Links & Mentioned Resources
Meet with Lauren
Qualia Neurohacker Products (**Use the code bombshellbusiness for 15% off any order)

About Lauren Alexander
Lauren Alexander is VP of Marketing at Neurohacker Collective, a company focused on making wellness products best known for their Qualia Mind supplement. Lauren is the mother of two young children, a passionate gardener and biohacker. Her passion for biohacking is reflected in her upcoming book "The Biohacker Experiment," which is set to be released in 2024.

Connect with Lauren
LinkedIn: www.linkedin.com/in/laurenkayalexander/
Website: https://neurohacker.com/
Instagram: www.instagram.com/neurohacker/
Facebook: www.facebook.com/neurohackercollective
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Neuromarketing Explained: Transforming Marketing Strategy with Lauren Alexander

Today’s episode is all about empowerment through financial literacy, featuring our special guest Sugey Piedra from Prominence Business Management. Sugey shares how she grew up as a first-generation Mexican American, helping her parents navigate life in a new country, and how a chance paperwork mixup on their taxes completely changed the trajectory of her future. 
Key Takeaways

The Power of Financial Education: Sugey emphasizes the importance of financial education in empowering individuals to make informed decisions about their money.

Overcoming Limiting Beliefs:  We highlight the role of mindset in achieving financial success as we often have limiting beliefs around money and self-worth that can directly impact our goals.

Taking Control of Your Finances: Understanding your numbers and actively managing your finances is crucial for business owners and individuals alike.

The Impact of Tax Planning: Sugey discusses the significance of tax planning in financial management, helping clients proactively navigate tax liabilities and maximize savings.

Building Financial Confidence: Through proper financial planning and self-care, Sugey encourages Bombshells to build financial confidence and take charge of their financial futures.


To unlock your full potential and achieve financial freedom, remember to prioritize financial education! Get started now and tune in on your favorite listening app, on the website, or watch it on YouTube!

Links & Mentioned Resources
Tax Talk with Hey Hey Podcast
Sugey’s Newsletter
15 Minute Discovery Call
Rich Dad Poor Dad
We Should All be Millionaires

About Sugey Piedra
As an enrolled agent and 20+ year certified tax preparer, Sugey Piedra likes to make her clients’ money work for them so that they don’t have to work forever. She supports high-earning, service-based business owners who achieve long-term wealth through a holistic approach to financial services, providing bookkeeping, tax preparation, financial planning and tax strategy under one roof. She also hosts and produces Tax Talk with HeyHey Podcast.

Connect with Sugey
LinkedIn: www.linkedin.com/in/sugey-piedra-ea-39aba911a/
Website: www.prominencebusiness.com/
Instagram: www.instagram.com/prominence.services
Facebook: www.facebook.com/ProminenceBMgmt
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Empowerment through Financial Literacy with Sugey Piedra

Exhausted from the extreme demands of your career, paired with your daily personal commitments that never seem to end? Get ready for an empowering conversation with the amazing board-certified physician, Dr. Romie, about the critical importance of advocating for our brain and body wellness. Join us as we explore practical strategies and insights for creating a culture of well-being in both our personal and professional lives. Can I get an AMEN?!
Key Takeaways

Dr. Romie shares strategies leaders can implement to foster a culture of well-being in the workplace; including prioritizing mental health, managing energy levels, and setting boundaries, leading to a healthier and more balanced work environment.

The dire impact on the entire workforce of insulin resistance and its relation to metabolic syndrome.

The importance of self-advocacy, body awareness, and taking proactive steps towards better health, especially for women facing unique health challenges.

Energy is more contagious than any virus. Being mindful of the energy we bring into the room can significantly impact our teams' well-being and performance.

Your well-being matters, and by taking proactive steps towards a healthier lifestyle, you're not only benefiting yourself but also creating a more vibrant and productive work environment. So, tune in on your favorite listening app, on the website, or watch it on YouTube!

Links & Mentioned Resources
Dr. Romie’s Book
Busy Brain Test

About Dr. Romie Mushtaq
Dr. Romie Mushtaq is a board-certified physician who brings together more than two decades of leadership in neurology, integrative medicine, and mindfulness. She is an award-winning speaker working with Fortune 500 companies, professional athletes, & global associations. Her brainSHIFT programs improve mental well-being and help to build a culture of wellness. Dr. Romie serves as Chief Wellness Officer for Great Wolf Resorts, where she scaled a mindfulness & wellness program to over 7,000 employees. Her expertise is featured in the national media, such as NPR, NBC, TED talks, and Forbes. Her first book, "The Busy Brain Cure" published by HarperCollins, released in January 2024. 

Connect with Romie
LinkedIn: www.linkedin.com/in/drromie/
Instagram: www.instagram.com/drromie/
Website: www.drromie.com
Facebook: www.facebook.com/DrRomie
Twitter: www.twitter.com/DrRomie
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Amplifying Cult Brands with Chris Kneeland (93)

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