In this episode, Nate and Derek chat about leveraging your investment in SEO to help promote and drive traffic into your content assets that might not be optimizable but are essential to your company and your prospects.

This includes content like newsletter issues, white papers, podcast episodes, and webinars.

Key moments in the conversation:

1:15 - Why SEO content often gets siloed from other content efforts

6:30 - SEO content in relationship to other content types/distribution channels

14:20 - How Sprout Social amplified different content types based on clustering and search intent

17:00 - Results of integrating content types in front of organic audiences

20:30 - Content types that work well as embeds and CTA-bait