Amrita Gurney is a Fractional CMO.

Amrita supports Seed to Series B stage startups as a fractional marketing leader. She has been a marketing leader at Audiobooks.com, CrowdRiff, Float and many more.

Takeaways

- Building challenger brands.

- What makes a successful challenger brand.

- Most founders don't know how to hire marketers.

- Developing a deep customer understanding.

- What Brand truly means.

- Brand Strategy.

- Building awareness for startups.

- Alignment between the CEO and marketing.

- Marketing requires a different mindset beyond just driving leads.

- Cutting through noise is a significant challenge for marketers.

- Creative content messaging standards are rising.

- Video content remains underutilized in B2B marketing.

- Founder-led marketing.

-Scaling the marketing function + team.

- Amrita's fractional work.

Chapters

00:00 The Journey of a Marketer

06:32 Choosing the Right Companies to Work With

13:08 Foundational Marketing for Early-Stage Startups

19:43 Misconceptions About Brand

27:11 The Power of Founders in Marketing

34:02 Adapting to New Marketing Platforms

40:08 Finding the Right Marketing Fit

Keywords

marketing, challenger brands, startup marketing, brand strategy, B2B, B2C, marketing mistakes, early-stage startups, brand building, leadership alignment, marketing strategies, brand building, fractional marketing, content creation, B2B marketing, founder influence, marketing leadership, adapting to change, effective communication, industry trends.