<p>Of ad tech's persistent myths is that it doesn't require the human touch -- and that it has nothing to do with creativity. But it turns out it also demands platform savvy and context.</p>

Of ad tech's persistent myths is that it doesn't require the human touch -- and that it has nothing to do with creativity. But it turns out it also demands platform savvy and context.

Amrita Sahasrabudhe on how Petsmart innovates at the intersection of creativity and technology

This podcast features the best sessions from Digiday events. Hear leading executives from publishers and brands discuss the modernization of media and marketing.

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Amrita Sahasrabudhe on how Petsmart innovates at the intersection of creativity and technology

Amrita Sahasrabudhe on how Petsmart innovates at the intersection of creativity and technology

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