Amy Blaschka is a contributor to Forbes.com and a social media ghost writer launched her own email newsletter, Illuminate Me this year. She shares how she got started and why she chose a specific tool for her email newsletter. Plus she talks about the specific workflow she uses to write her newsletter each week.

Key Points From This Episode:
 

• Amy started her email newsletter to have some fun and because she can connect directly and that someone is willingly allowing you into their inbox. 
• It took her a while to start a newsletter because she had seen so many bad newsletters and she wanted to do something that reflected her values and talent.  
• She does not charge for her newsletter because she wants to get to know her audience a little more and to plant the seed to give herself options for the future. 
• Amy chose Sub Stack as a platform because she has the option to convert it to a paid newsletter or to keep it free. 
• She feels like her work with her newsletter, her contributions as a writer for Forbes and social media are all interconnected and she is intentional about creating this connection. 
• Amy sends her newsletter every Sunday morning and she always points people back to her Forbes article and something that will showcase the same theme in a different way. She maps them out a month ahead.
• She believes If anybody is looking to up kind of their level of content, make sure there's one clear takeaway, you know, and that brief is better.
• Amy shares her view on being present on several different platforms.

 Tweetables:

I think what's special about email is there's an intimacy, that you are one-to-one with your audience. So you're sending something that lands directly in their inbox. If somebody signs up for your newsletter, they actually want to hear from you. @AmyBlaschka (01:34)

I feel like you need to establish yourself, your credibility, your competency, your value to somebody before you have any ask of them. @AmyBlaschka (07:27)

I know people that have paid ones and, you know, I think you're going to have a smaller list because you're asking people to fork over money right. For that. But, you know, I think before you can do that, you have to demonstrate your value. @AmyBlaschka (11:43) 

If anybody is looking to up kind of their level of content, I would say, we'll make sure there's one clear takeaway, you know, and that brief is better.  @AmyBlaschka (18:12)

Links Mentioned in this Episode:

Illuminate Me Newlsetter

Amy Blaschka on LinkedIn

Amy Blaschka on Twitter

Amy Blaschka on Instagram

AmyBlaschka.com

Substack

Forbes.com

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