I caught up with great friend of the podcast, Amy Bucher. Amy is author of Engaged on Rosenfeld Media and we chat about her role of CBO (chief behavioural officer) at Lirio.
On Lirio's website, they state 'Our purpose is to combine the power of behavioural science with artificial intelligence to drive positive behavior change for the betterment of all people'.
We chat about how this works within the delicate realms of healthcare - and makes for a fantastic conversation.
View transcript, show notes
https://www.thisishcd.com/episode/amy-bucher-applying-behavioural-science-within-the-healthcare-realm

Amy Bucher 'Applying behavioural science within the healthcare realm'

The Human Centered Design is the premier podcast for human-centered design enthusiasts on the internet with over 1 million downloads and is led by Gerry Scullion.
As the leading destination for insights, skills, and expertise, our mission is to empower individuals keen on designing a more inclusive and positive future for everyone. Join us as we convene thought leaders from diverse fields—service design, user experience, interaction design, and product management—to delve into the nuances of the craft. Our engaging discussions aim to illuminate what it truly means to adopt and excel in a human-centric design approach. Whether you're a seasoned professional or new to the field, "This is HCD" offers valuable perspectives to enhance your understanding and application of human-centered design principles. Tune in to explore how we can collectively make a meaningful impact on the world around us through intentional and thoughtful design.
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In today's episode of "This is HCD," we meet Jenny Winfield, a user researcher specialising in socially taboo topics and trauma. Jenny shares her journey from psychology and anthropology to design research, highlighting the significance of belongings in people's lives. She discusses the importance of trauma-informed design research practices and how she enhanced her skills in this area.
Jenny offers practical tips, tricks, and frameworks for applying trauma-informed care in design. She reflects on her experience in a trauma-informed organisation, emphasising the necessity of embedding these principles into the design process to ensure care, safety, and validation in research sessions. Jenny underscores the importance of setting boundaries, managing secondary stress, and prioritizing self-care for researchers. She also talks about the challenges of navigating sensitive topics and guiding conversations in a supportive manner.
Sit back, relax, and enjoy the episode as we explore the power of empathetic and informed design with Jenny Winfield.

linkedin.com/in/jenny-winfield

https://www.jennywinfield.co.uk

https://medium.com/@winnyltd

https://blog.chayn.co/tagged/user-research


Become a member: https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers
Book a Coaching Chemistry Call: https://calendly.com/gerryscullion/coaching-chemistry-call



Levelling Up Skills: Trauma-Informed Design Research with Jenny Winfield

In today's episode of This is HCD, we're joined by Arun Martin, a Service Designer based in Canada who made a transition into service design while working at IBM several years ago. We delve into his journey navigating this transition within IBM and how he managed to expand his knowledge in a field that was entirely new to service design. This experience resonates with many professionals who encounter similar challenges in their careers, and we explore the various obstacles Arun faced along the way.
Arun is recognised for his significant contributions to the service design field, regularly sharing insights through articles and LinkedIn posts, which is actually how we connected a number of years ago.
He is valuable member of the Circle community on thisishcd.com, where he actively participates in events and stimulates engaging discussions. It's a conversation packed with insights, so let's dive in.
Unlock show insight PDF: https://www.thisishcd.com/episode/following-the-service-design-journey-with-arun-martin

linkedin.com/in/arunjmartin

https://bootcamp.uxdesign.cc/early-journey-of-my-service-design-career-6f0e1fdb069b

https://sites.google.com/view/sdbookclub/home

https://www.linkedin.com/company/servicedesignjourneys/


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Book a Coaching Chemistry Call: https://calendly.com/gerryscullion/coaching-chemistry-call



Following the Service Design Journey with Arun Martin

Welcome to another episode of This is HCD. We're joined by Genevieve Gaudet from Nava. She sheds light on her role as Director of Design, which revolves around enhancing access to essential government services for the people of America. Genevieve contrasts the allure of big tech in Silicon Valley, with its potential for higher earnings and work on innovative products, against the meaningful work undertaken daily at Nava in Los Angeles. She delves into the significance of their efforts, emphasising the impactful difference they make in people's lives through their dedication to public service. Sit back, relax and enjoy this episode.

linkedin.com/in/genevievegaudet


Nava Labs: Learn more about Nava Labs


Navigator Decision Support Tool: Nava Labs' partnership with Benefits Data Trust to learn about how AI might be able to support professional navigators in their work to connect people to public benefits and services


Designing the unseen: How Nava designers use service design to enable government institutions to build public trust


Nava's Careers page: Always adding new roles to join the growing multi-disciplinary team using design and technology to make government services more simple, effective, and accessible to all.


Become a member: https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers
Book a Coaching Chemistry Call: https://calendly.com/gerryscullion/coaching-chemistry-call



Designing Tomorrow: Genevieve Gaudet for Nava

We’re thrilled to welcome the incredibly talented Jessica Hische to the Human Centered Design Podcast. Jessica, a renowned lettering artist and author, based in San Francisco, shares her journey from studying graphic design to becoming an illustrator and author of children's books. Known for her exquisite typography and eloquent visual storytelling, Jessica's work is nothing short of breathtaking.
As we delve into her creative process, Jessica shares insights into the tensions and harmonies within her work, balancing the roles of writer and illustrator with grace and skill. We explore her recent ventures into children's literature with books like "My First Book of Fancy Letters", "Tomorrow I'll Be Brave" and "Tomorrow I’ll Be Kind," gaining valuable perspective on her artistic journey.
Don't miss this opportunity to dive into the mind of a true design luminary and gain inspiration from her remarkable portfolio. Be sure to check out the show notes and description for a link to Jessica's captivating work — it's truly worth exploring!
https://jessicahische.is/

Become a member: https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers
Book a Coaching Chemistry Call: https://calendly.com/gerryscullion/coaching-chemistry-call



"Creative Journeys: From Design to Storytelling with Jessica Hische"

Welcome to another episode of the Human Centered Design Podcast, this time with someone I hold in the highest regards for their contribution to the world of design. It's Dave Gray, co-author of Gamestorming, and author of The Connected Company, and one of my favourite all-time books, not just design books, Liminal Thinking.
Now this episode was really open and free-flowing, mainly because I think it was recorded quite late in the night for me, so we discussed lots of topics. Different topics, but mainly going to cover off some of the main points here. We talk about the power of drawing and visualisation, the influence of belief systems on reality, and the importance of finding common ground with those that we're working with.
Dave shares his insights on facilitating workshops and encouraging active participation, something many of us are really struggling with. As well as nurturing creativity and challenging beliefs. This conversation really highlights the need for trust and open-mindedness. How do we get that in order to drive meaningful change?
Dave also discusses his experience and how he got his first break, really creating infographics for newspapers, and then teaching others to draw to create that alignment. Now he shares the story of starting his company, XPLANE, and the power of information visualisation.
We really stress the importance of creativity and design, and the challenges of that the notion that only some people are creative, something that I face many times when I'm training. Now he introduces the concept of being a possibilitarian and encourages testing assumptions and pushing boundaries.
Dave also discusses his new endeavour, School of the Possible, a community that you might be interested in as it explores creative projects and cultivates positive possibilities. It's an incredible episode, Dave's incredible. Go grab a coffee, a slice of your favourite cake, or maybe a few biscuits. Sit back and enjoy.

linkedin.com/in/davegray

Campfire call – SCHOOL OF THE POSSIBLE

Visual Thinking – Hi there! (xplaner.com)


Become a member: https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers
Book a Coaching Chemistry Call: https://calendly.com/gerryscullion/coaching-chemistry-call



Amy Bucher 'Applying behavioural science within the healthcare realm'

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