The Level Up Lab

Amy Cosper Unfiltered: Fear, AI, and the Brutal Truth About Starting Up


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Amy Cosper Doesn’t Do Fluff—and Neither Should You.

In this episode of The Level Up Lab, I sit down with legendary editor, motorcycle-riding badass, and author of The Ultimate Guide to StartupsAmy Cosper.

We get real about what it actually takes to launch something meaningful, the myth of “having it all figured out,” and how clarity beats chaos every time. Plus: some AI conversations, wild business ideas that should never exist, and one raw conversation about fear, reinvention, and riding through the fire.

If you've ever wondered if you're too late, too stuck, or too messy to start—this one’s your reminder that it's never too late to burn it down and build it better.

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The Level Up LabBy Starr Hall