Amy Hintz joins Jennifer and Risa on the latest episode of CPG Scoop!

Amy is a highly accomplished eCommerce, Retail Media, CPG industry award winner & speaker. She has more than 20 years of experience driving exceptional team performance, internal & external cross-functional collaboration, and profitable marketplace expansion. Amy is always exuberating a tenacious work ethic motivated by team success and curiosity.

Get connected with Amy on LinkedIn!

Our favorite takeaways from this episode with Amy:

• Versatility is key in CPG marketing. By being able to communicate and relate to cross-functional teams with their objectives, you can ultimately offer insights and recommendations and bring an omnichannel lens that complements overall team success.
• Integrated budget sourcing can enhance marketing effectiveness. Commerce is moving faster than stationary budgets, and digital teams are left trying to swim through peanut butter to execute in real time. 
• The consumer journey is complex and non-linear. If you started thinking about the connective chart, with all of the exposure that a brand has to the consumer, it would not be straight and narrow. It would be a snarl.