Amy Hollier spent 20 years as a copywriter and creative director, including six years at Saatchi Paris pitching ideas in rough Croatian-inflected French. She built a reputation for creative integrity at BWM Dentsu. Then in 2020 she co-founded The Open Arms — a purpose-led agency that only takes on briefs where the work can create genuine positive change. In this conversation, Amy talks about the move from creative to commercial lead (and why more creatives should make it), the Kmart reinvention that saved 30,000 jobs, the Respect Victoria campaign her teenage sons are watching on their feeds, and why staying curious isn't soft advice — it's the whole job.

Host: Camey O'Keefe, Gambol Creative

Guest: Amy Hollier, The Open Arms

Produced by Lore Studio.