Amy Houston is a senior reporter at The Drum - a leading online platform covering marketing, advertising, and creativity. Amy is well known in the industry for her insightful analysis and reporting that understands the complex dynamics between consumer demands and brand innovation.

In our conversation, Amy shares her insights into the advertising industry, and observations on how the shifting consumer behavior is reshaping the marketplace. We also discuss the role of innovation in advertising, and the importance of humor as a tool for connection - brands that leverage wit and creativity often capture consumer attention in a way that traditional approaches cannot.

Our conversation also explores the ethics in advertising and Amy speaks passionately about the increasing responsibility brands have to create positive change in society.

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Discover Shillington

Shillington is an online graphic design school I highly recommend.

If you’re looking to finally get your graphic design skills to the next level and enter or transition within the industry, their graphic design course is for you.

The course is 3 months full-time or 9 months part-time across 4 global timezones, and graduates consistently land jobs at top studios.

To find out more, visit ShillingtonEducation.com

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Get your digital copy of The Insider's Guide to PR for Creative Businesses at justynagreen.com/prguide and use code ONDESIGN at the checkout for 20% off.

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Podcast music and production: James Greenfield