Human behavior and mindset expert Amy Jacobson from the beginning was questioning her value to media when she first launched and came along to a #MeetTheMedia. The look from media when Amy mentioned what she does was one of dismissal and the eyes glazed over. Sometimes it takes an event or a moment in time for an expertise to shine.

Along came a pandemic and now everyone is listening and needs this expert. We have seen some of the best and worst of human behavior and our mindset is in need for a lift and new focus. Media adores those that can breakdown the very simplest things like behavior and educate its audience with its meaning.

Emotional Intelligence carries a bit of baggage, the interpretation is not some thing that you will think it is and the big question do we have it naturally and can it be taught? Amy explains our very basic human behavior and how you can achieve emotional intelligence. You have got to want to learn and apply it says Amy and out of interest these are the same drivers that you need to apply when working with media.

The dive deep into this expert is really fascinating, entertaining and highly educational. A post that Amy had done on LinkedIn was another beautiful example of how we need to communicate more effectively for our audience and that it is not about us. The quiche vs the egg and bacon pie post is the classic example of emotional intelligent communication and has been shared over 400 times.

We get to talk about some of our leaders particularly the WA Premier Mark McGowan and the Australian Prime Minister Scott Morrison and the way they have dealt with the challenges that we have be confronted with.

We have even worked out Nic is on occasions emotionally intelligent.