DishyMix

Amy Powell, SVP Interactive Marketing – Paramount: Secret Crushes, Iron Chef & Movie Marketing


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Amy Powell creates all world-wide digital marketing for Paramount Studios. Interfacing with film makers and studio executives on top grossers like Mission Impossible and War of the Worlds and cutting-edge technology offerings like Beowulf, she plans her multi-platform engagement strategy for a movie, sometimes years in advance.
Amy shares a bit of her movie budget planning, her career background and describes her internal team as well as her open door policy for anyone with talent and an innovative idea to make a movie a hit. The viral pre-launch campaign for Cloverfield with JJ Abrams may be her all-time best project and she shares hercareerlearnings from CNN and Sony Pictures Entertainment.
Get this movie studio executive's tips for the best all-time movies and her favorite TV shows. Find out on what two men she has a crush (besides her television-producer husband) - hint: they are both very large-headed and sport googley glasses. Amy, a twin, offers her kooky side to us (thank you) by describing her office, her Iron Chef prepartion plans and her serious addition to chocolate.
As always, this DishyMix episode delivers a fast-paced balance of insight and entertainment.
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DishyMixBy Susan Bratton