We work hard, devise the perfect solution, create the perfect business model and then we find resistance to change, or the organization changes and you’re at the beginning again. Radin explains exactly why this happens and how to overcome. As a former Fortune 100 Chief Marketing Officer and Chief Innovation Officers, advisor, investor and board member, Amy Radin has spent time at American Express, AXA and E*Trade, she has proven strategies over years of trial and experience and a real play-book to tackle innovation and change.