Cardiff School of Art & Design

Amy Sproston: The Mythology of Advertising - Designers’ Social Responsibility to Combat Greenwashing


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This episode features a conversation with Amy Sproston, a final year undergraduate student on the BA (Hons) Graphic Design & Communication course at Cardiff School of Art & Design, about their final year research which explores designers’ social responsibility to combat greenwashing.


In conversation with Amy is Dr Martyn Woodward


You can find out more about Amy's work via their website www.amyspro.co.uk or Instagram @Amyspro.designs


If you would like to follow up on some of the ideas discussed in this episode you may find the following resources interesting:

  • Barthes, R. (1967) Translated by A.Lavers. Myth Today: Mythologies. London: Vintage (2000)
  • Garland, K. (1964). First Things First. London: Goodwin Press Ltd.
  • Climate, S.A. (2024). Banking on Climate Chaos 2024. [online] Banking on Climate Chaos. Available here.
  • Houze, R. (2016) Green: Thoughts on Sustainability in New mythologies in design and culture : reading signs and symbols in the visual landscape. New York: Bloomsbury Academic


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Cardiff School of Art & DesignBy Cardiff School of Art & Design