Amy Jo Martin is an American author, speaker, entrepreneur, and founder and CEO of Digital Royalty. Her podcast, "Why Not Now" features the TOP performers in their field, and asks them, "When did you decide- Why not now?"

Guests like Mark Cuban, Jessica Alba, Simon Sinek, and Tony Robbins (just to name a very few)open to share their "why not now" moment.

In this episode, Amy shares her origin story, which includes a demand from NBA legend Shaquille O'Neil.