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An Ad Man Stumbles into The Life Insurance Biz | This Week in Coverager with Guest Aaron Shapiro, CEO of Dayforward (week ending 1-22-2021)
Over 2 years ago, Coverager published this article called "Behind The Scenes". In it, Avi quoted Aaron Shapiro, author of the book Users, Not Customers and (at the time) CEO of the ad agency Huge. Aaron is now CEO of Dayforward (what was Avi's influence on this???)
Aaron joined Shefi, Avi and Nick on This Week in Coverager. With a lot of activity in the life insurance space and the announcement of Lemonade Life, we discussed Dayforward's recent release, the advantages of being a carrier vs MGA, obsession over the definition of "customer" and how Dayforward thinks about differentiation and positioning. Dayforward is focused on financial inequality and their life solution is step #1 in what is likely to be a string of financial solutions to close the gap.
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By Shefi Ben Hutta, Avi Ben HuttaOver 2 years ago, Coverager published this article called "Behind The Scenes". In it, Avi quoted Aaron Shapiro, author of the book Users, Not Customers and (at the time) CEO of the ad agency Huge. Aaron is now CEO of Dayforward (what was Avi's influence on this???)
Aaron joined Shefi, Avi and Nick on This Week in Coverager. With a lot of activity in the life insurance space and the announcement of Lemonade Life, we discussed Dayforward's recent release, the advantages of being a carrier vs MGA, obsession over the definition of "customer" and how Dayforward thinks about differentiation and positioning. Dayforward is focused on financial inequality and their life solution is step #1 in what is likely to be a string of financial solutions to close the gap.