“How to find hotels like the Altstadt all over the world?” - Iain Ainsworth knows. His online platform The Aficionados is an appreciation of the good things in life, that features a neat, tightly edited collection of personal favourite, creatively inspired hotels, houses & crafted products that possess a strong style narrative and have a natural warmth about them. In our first English podcast episode Iain shares how he turned his passion for design, travel and culture into his career and how he and his team keep finding those hidden treasures beyond just the plain ordinary.