Martha Matthews, senior vice president, Local Investment, dentsu Media U.S., talks impression-based selling, 2022 local advertising projections, agency outlooks and outcome based buying principles with special guest interviewer, former NAB COLRAM member Buzz Knight.

An Agency Executive’s Take on Radio Adopting Impression-Based Selling

The voice for America’s broadcasters goes behind the mic,  covering the topics, issues and innovations that impact America’s broadcasters the most.

Business

The voice for America’s broadcasters goes behind the mic, covering the topics, issues and innovations that impact America’s broadcasters the most.

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An Agency Executive’s Take on Radio Adopting Impression-Based Selling

An Agency Executive’s Take on Radio Adopting Impression-Based Selling