Alex Nielsen was a a busy sophomore at the University of California, San Diego, managing an engineering degree, an active social life and running triathlons when he began looking for something (healthy) that would help get him through his demanding schedule.

Caffeine and clean eating quickly became his answer to staying on top of life’s many dimensions. However, biking around campus with coffee quickly became a chore, energy drinks were loaded with chemicals, and energy snacks were filled with sugary syrups and other highly refined ingredients.

That’s when Alex had his lightbulb moment. And, after early three years of experimenting with caffeine sources and natural foods, the first Ritual Energy snack was born in 2016.

Today, Ritual Energy’s products are available around the country on their website, Amazon Prime and across, plus 80 retailers nationwide.

In our conversation, Alex chat about:

You can also shop this brand on Amazon. Here’s my personal recommendation:

Ritual Energy Almond Toasted Coconut

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