Continuing with the theme of the ‘dealership of the future,’ service will no longer just be about a revenue-generating department. One where customers come and go when they need the dealer. Instead, service will be defined with the levels of amenities offered by a dealership.  A car rental program is as old as time, but to how this complements the customer experience needs to be re-evaluated. Jim Decater from Dealer Car Rentals hangs out with Dennis at NADA 2018 in Las Vegas, Nevada to share how his program is mirroring a world famous franchise.

For the unedited interview with Jim, visit our YouTube channel:

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