As the highest-ranking non-Korean executive at Hyundai Motors headquarters, Frank Ahrens spent three years gaining an insider's perspective on Korean corporate culture. In his new memoir, "Seoul Man," Ahrens recounts the ups and downs of his journey as an American trying to acclimate to daily life in Korea and to working life inside one of the country's top chaebols.

 

We talk with Frank this week about his experiences joining Hyundai and his new book. Frank became a director at Hyundai Motor in 2010 and was promoted to Vice President of Global Corporate Communications two years later. He created the company’s first English-language corporate media site, including a blog and Twitter feed, and helped establish the company’s first public relations operation in the Middle East in Dubai.