The global Islamic economy - comprised of products and services that embody Islamic ethics - is a multi-trillion dollar industry. But Islamically-branded products are often seen as traditional rather than hip and cutting-edge. This week, Rabiya Jaffery of the podcast Kerning Cultures (@kerningcultures) brings us a story of a new company that is trying to shift that perception, by reimagining an ancient Muslim toothbrushing tradition for today’s youth.