it’s episode 3!!! 🎙️✨ and we have our brand new disco ball cups at the ready 🪩 as we’re reminded just how small the creator world is… and how to do creator-led brand experiences right !!

this week’s industry chat:

- uk vs us disclosure: when you must add ad, gifted, affiliates, founder/investor posts, and why “add the ad” is the safest play

- asa confusion: why a blanket “ad” can mislead audiences, where nuance matters, and our platform fix (built-in stickers for ad/gifted/own brand/affiliate)

- brand/manager responsibility: who catches missing disclosures, and why approval chains should never miss “ad”

- clever (but risky) tactics: the “not-an-ad” style video that screams affiliate - what flies in the us vs the uk

in true lifting the lid style, we answer your confessions:

- dream partnership gone chaotic: late briefs, moving goalposts - how to reset with a call, a tracker, and a written recap

- thinking of leaving your management: comparison vs reality, get clear on what *you* want, and have the human conversation first

got a dilemma or hot take? tell us all in the comments… or dm @liftingthelidpod ! like, follow & subscribe - new eps weds 8am 🫶🏼

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pov: you start talking openly about the influencer space 🤭

join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you.

get in touch: [email protected] - put lifting the lid in the subject.and ofc, follow and subscribe so you never miss an episode

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