This is such an important concept that it should be required listening at the start of every art show. It's based on the "shoe store" selling model.

What's that you ask? It's all about listening with a specific frame of mind.

The reference to my guidebook is the E's of Selling Art System - a Guidebook and Flashcard Set. And I have decided to offer you a discount! Use the code PODCAST for a 15% off!

Listen Anywhere - Download Now!

Or listen on iTunes!