We talk with Corey Haines about new ways of rethinking your PR strategy and marketing. We talk about sustainable marketing, engineer marketing, and employee influencers. We talk about ways to implement these strategies and if companies should start a podcast or not.

Show Notes

·      [00:56] Are you a coffee or tea drinker?

·      [01:35] Can you summarize your expertise?

·      [03:03] What do startups miss when it comes to marketing their products?

·      [05:38] Where do you find the equilibrium in marketing?

·      [10:18] How have product announcements changed since 2020?

·      [12:56] It sounds like sustainable marketing?

·      [16:12] Do you see business getting into podcasting in 2022?

·      [19:55] What’s your take on drop-in/drop-out audio?

·      [22:08] Is it getting hard for PR pros to produce content?

·      [25:26] How can engineer marketing, sustainability marketing, and employee influencer all come together?

·      [27:52] We are seeing a new way of marketing?

·      [28:30] Fun question: What product would you like a company to make?

·      [29:30] Final thoughts

·      Corey Haines was our guest today.

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