Brian and Lori interview Mark Douglas, a longtime digital health and healthcare senior executive and consultant, who takes us on a deep dive into the world of startups. From the meaning of often-heard but not always-understood terms, to the lifecycle of the start-up itself, Mark helps us understand this confusing landscape from an insider's point of view. He also answers questions relevant to the professional Health and Wellness Coach, since many of the coaching jobs in today's market are with these companies. Join Brian and Lori on a fascinating and incredibly informative journey into the world of the digital health startup!