Medicine that talks to you. Eric Buffkin of eTectRx developed an “edible radio” powered by the chemicals in your stomach that tracks when you take every dose of your medication.  Eric’s colleague, pharmacist Susan Baumgartner, says about 50% of people that are prescribed medication do not take it when they are supposed to. Over the last decade, the company has extensively tested the ID-Cap System and In December 2019 received FDA approval. The company has had several “near-death” experiences, but Buffkin said the real problem of tracking medication usage wasn’t going away, and therefore the opportunity for the company wouldn’t go away either. Susan said at each pivot point or setback  the team and investors said: “let’s go forward.”