You need to tell a good story, no matter what kind of content you create. This is obvious in fiction, but it’s just as important in non-fiction. Don’t believe me? Take it from Emmy Award-winning producer, Cody Sheehy. He creates documentaries, and today he tells us why storytelling has been crucial to his work, and is crucial to yours too. In the PRO show, I couldn’t resist: I asked what it was like to win an Emmy. 

Top Takeaways

• Everything comes down to having a good character. Your audience needs to associate with the character for them to feel connected to your content (this is why long-form> short-form). 
• While Joseph Campbell’s formula is great in theory, it doesn’t fit perfectly in the real world. But you still need to take elements from it to craft something compelling. 
• Finishing strong should feel like you’re running through a house, closing all the doors. Your character needs to grow and you need to close most, if not all, of the open threads.

Show Notes

• Cody Sheehy

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