Today I sit down with Nate Riggs, a former Navy rescue swimmer turned real estate powerhouse who's crushing it in Jacksonville. We dive deep into his journey from growing up on a John Boat to building a thriving real estate empire that saw 25% growth in one of the toughest market years. Nate shares his unique approach of turning his real estate business into a marketing company first, focusing on education and genuine relationships over traditional lead generation. We explore everything from his military background to his innovative client appreciation strategies, including VIP bowling parties with prime rib carving stations. His story is a masterclass in authentic business building and the power of being real in an industry full of fakery.

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We Meet: Nate Riggs, The Riggs Group

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About Nate:  Nate Riggs is a US Navy Veteran, Broker Associate at Someday Homes Realty, and the founder and CEO of The Riggs Group—a trailblazing real estate team blending media, entertainment, education, and technology. Under Nate's leadership, The Riggs Group has become one of Jacksonville and Northeast Florida’s most recognized real estate teams, with a modern and innovative approach to the industry.

Nate is also a podcast host, entrepreneur, educator, and content creator, leading the popular @nateriggsofficial YouTube network, which features engaging lifestyle and real estate shows.

Beyond his professional success, Nate and his wife, Shawna, are deeply committed to giving back to their community. They donate a portion of their income to local churches and schools, volunteer for community initiatives, and regularly support shelters with essentials for those in need