On the ninth episode of Candid Creative, Antonio continues the conversation with Ethan about sales, social media, and branding strategy.

• People are so protective of their own ideas. An idea by itself is frankly useless. It’s the action behind the idea that creates the value.
• Emotion drives everything. People are not logical in any regard. 
• If you haven’t won people with emotion, you will never win them with logic. 
• Tricking people into why something has value is probably not the best sales tactic.
• Do not compromise your integrity in order to make a sale.
• Understand where you fit against your competition.
• Find out what people actually care about.

Three Pillars of the Brand Strategy:

1. Figure out the “Why.”
2. Know your audience and what they want to believe in—figure that out.
3. Find space within the market.

• Advertisement is somewhat easy to understand. 
• Strangely, people attach a story in their heads that doesn’t always line up with reality. 
• Stick to your guns with whatever story it is you’re trying to tell.
• The value of Instagram is surface-level.
• “How are you supposed to communicate anything of value on TikTok?”
• The better it looks the better it will perform (on Instagram).
• It’s hard to explain the value of a brand without their attention.

Follow Ethan on IG https://www.instagram.com/ethan.talk

Follow Ethan on YouTube   https://www.youtube.com/channel/UCih-1haX7so5ouZVcNdU30g

Follow Antonio on IG @imantonioruiz