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An epic Saga - the Proton Story


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I do YouTube community polls from time to time where you get to choose the subject of an upcoming video, and in a recent poll the Aston Martin Lagonda won with 30% of the vote, but a video on Proton Cars got 29% so it would be a crying shame if I didn’t also do that one, especially as you seemed to like the video on Daewoo. I remember Proton making a splash in the UK in the late 80s with the cheap and cheerful Saga, but then it seemed to disappear. Well, there’s a lot more to Proton than just that! They bought Lotus, and surprisingly were still selling cars in the UK in 2016, although no one probably realised it and certainly no one was buying the cars. Why did Proton try exporting around the world for decades while selling almost no cars, and what are they doing now?

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Sources:

https://en.wikipedia.org/wiki/Proton_Holdings
https://ms.wikipedia.org/wiki/PROTON_Holdings
https://en.wikipedia.org/wiki/Proton_Saga
https://en.wikipedia.org/wiki/Proton_Saga_(first_generation)
https://www.carlist.my/news/30-years-of-proton--tracing-back-to-a-time-when-malaysians-cheered-for-proton-59329/59329/
https://en.wikipedia.org/wiki/Proton_Tiara
https://en.wikipedia.org/wiki/Proton_Wira
https://en.wikipedia.org/wiki/Lotus_Cars
https://en.wikipedia.org/wiki/Proton_Satria
https://en.wikipedia.org/wiki/Proton_Perdana_(first_generation)
https://en.wikipedia.org/wiki/Proton_Putra
https://www.economist.com/business/1998/05/28/proton-bomb
https://en.wikipedia.org/wiki/Proton_CamPro_engine
https://en.wikipedia.org/wiki/Proton_Juara
https://en.wikipedia.org/wiki/Proton_Wira
https://en.wikipedia.org/wiki/Proton_Arena
https://ms.wikipedia.org/wiki/Perodua
https://www.economist.com/business/2004/05/06/proton-bomb
https://en.wikipedia.org/wiki/Proton_GEN•2
https://en.wikipedia.org/wiki/MV_Agusta
https://www.economist.com/business/2007/11/15/lost-compass
https://en.wikipedia.org/wiki/Proton_Savvy
https://en.wikipedia.org/wiki/Proton_Persona_(CM)
https://en.wikipedia.org/wiki/Proton_Saga_(second_generation)
https://en.wikipedia.org/wiki/Proton_Exora
https://en.wikipedia.org/wiki/Europestar
https://en.wikipedia.org/wiki/Proton_Inspira
https://en.wikipedia.org/wiki/Proton_Prevé
https://en.wikipedia.org/wiki/Proton_Suprima_S
https://en.wikipedia.org/wiki/Proton_Iriz
https://en.wikipedia.org/wiki/Proton_Persona_(BH)
https://en.wikipedia.org/wiki/Proton_Saga_(third_generation)
https://en.wikipedia.org/wiki/Suzuki_Ertiga
https://en.wikipedia.org/wiki/Proton_X70
https://en.wikipedia.org/wiki/Proton_X50
https://en.wikipedia.org/wiki/Geely_Haoyue
https://en.wikipedia.org/wiki/Proton_Perdana_(second_generation)
https://www.malaymail.com/news/malaysia/2023/04/12/proton-to-introduce-electric-vehicles-as-early-as-2025-says-deputy-ceo/64480

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