Dr. John Stenberg, Dr. Cameron Bearder, and Dr. Stan Pierce Jr. sit down to talk about life and chiropractic.

Dr. Stan Pierce discusses the importance of vision and a unified approach in the field of chiropractic. He highlights the need to address the stigma associated with the chiropractic brand and the low percentage of the population receiving upper cervical care. Dr. Pierce emphasizes the value of data and research in demonstrating the effectiveness of upper cervical techniques. He also discusses the challenges of inconsistent care and the need for a laser-focused approach. Finally, Dr. Pierce explains the purpose of franchising in upper cervical care to ensure consistent standards and quality of care. This part of the conversation explores the philosophy and success of franchising in the chiropractic industry. It discusses the best chance of success in franchising and the importance of duplication and results. The conversation also delves into the need for collaboration and networking for growth in the upper cervical chiropractic field. It emphasizes the importance of pushing the envelope, thinking big, and building the rationale for upper cervical care. The challenges and history of collaborative conferences are also discussed, along with the shift towards inclusion and collaboration. The conversation concludes by highlighting the power of microphones and big bullhorns, the need for clinical standards and thick skin, and the heart behind the innovations in the field. The conversation focuses on the importance of delivering on the message and the work being done to achieve that. The hosts acknowledge and appreciate the efforts being made. They also discuss the obstacles within the chiropractic community and the need for unity. The conversation emphasizes the bigger picture beyond technique and the importance of purpose and mission over money and ego. The hosts express their interest in exploring the technical details in a future part two. The conversation concludes with a reminder of the importance of vision in the upper cervical field.

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