Google Analytics 4 is here, and it’s here to stay. Underwaterpistol’s CRO & UX Specialist Lilliana Miller and SEO Specialist Peter Lee discuss the key differences between Universal Analytics and GA4 to get you set for the big move. Hosted by Charlie Semmence.

Read about the key differences between Google Analytics 4 and Universal Analytics in this blog: https://www.underwaterpistol.com/blogs/ecommerce/google-analytics-4-vs-universal-analytics