From the Heart – The Inside Job of Living a Life of Purpose, Creativity, and Impact

An Idea is Just a Hypothesis


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Stop getting so caught up in a single idea. An idea is just a hypothesis. You need to have lots of ideas and rapidly iterate them. You need to test them and discover the causal mechanism of what works on people. The faster you can test and iterate, the faster you can get to the mechanisms of what people love and why they change. 

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From the Heart – The Inside Job of Living a Life of Purpose, Creativity, and ImpactBy From the Heart by Katie Patrick