Do you look at job ads and think: "I don't have all of those skills"? Do you find job interviews hard?

What about if you're running a business and trying to talk to a prospect about a service you're offering?

You probably focus on your skills and experience, and your work ethic. All very important, but you may be making it difficult for yourself and for the person you're trying to sell your services to.

Here's a different approach...especially if you feel like an impostor.