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An Influencer's Guide to Brand Campaign Types
In the influencer marketing space we talk a lot about the deliverables and pricing of influencer campaigns but not often enough about the different types of brand campaigns.
As creators, being aware of the different brand campaign types will definitely help you when it comes to reviewing the brief, pricing and delivering your campaigns. It will also set you up for success with the brand, knowing that you’re going to meet their expectations. Just like all content is not created equal, neither are all campaign types equal!
When we think about these different campaign types, in most cases they can be applied to whatever type of content you’re creating. It could be a TikTok post, IG Reel or Stories, YouTube Shorts or Video, Blog Post – or something else. We’re not talking about the delivery mechanism – the platform you’re creating content on, rather the type of brand campaign.
In Today’s Episode:
[00:00:00] Why you need to understand different brand campaign types.
[00:03:00] Discount Code and Affiliate Marketing Influencer Campaigns.
[00:04:30] Competition and Giveaway Campaigns.
[00:08:00] Important things you need to know about Competitions and Giveaways.
[00:08:30] UGC Campaigns.
[00:11:00] Whitelisting Campaigns aka Boosted Content, Paid Promotion, Creator Advertising.
[00:16:00] Brand Ambassador Campaigns.
[00:19:00] Event Activations.
[00:22:00] A note on Gifted Campaigns.
[00:22:30] Episode Resources.
Full episode resources and show notes are available at https://thebusinessofinfluence.com/ep15
Rate, Follow and Share on Spotify
“I want to elevate my career as an influencer and increase influence, revenue, profit and productivity.” << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating.
To leave a rating tap the three-dot menu below the podcast cover. Then choose how many stars you'd like to give the show.
To follow click the Follow button next to the title. If you've followed it correctly, the button should change to Following. To see your Spotify-followed podcasts, go to Your Library > Podcasts.
You can let me know what you most loved about the episode by hitting reply to the Q & A.
LINKS:
Website: https://thebusinessofinfluence.com/
Instagram: https://www.instagram.com/thebusinessofinfluence_/
YouTube: https://www.youtube.com/@thebusinessofinfluence
TikTok: https://www.tiktok.com/@karan_white_
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By Karan WhiteIn the influencer marketing space we talk a lot about the deliverables and pricing of influencer campaigns but not often enough about the different types of brand campaigns.
As creators, being aware of the different brand campaign types will definitely help you when it comes to reviewing the brief, pricing and delivering your campaigns. It will also set you up for success with the brand, knowing that you’re going to meet their expectations. Just like all content is not created equal, neither are all campaign types equal!
When we think about these different campaign types, in most cases they can be applied to whatever type of content you’re creating. It could be a TikTok post, IG Reel or Stories, YouTube Shorts or Video, Blog Post – or something else. We’re not talking about the delivery mechanism – the platform you’re creating content on, rather the type of brand campaign.
In Today’s Episode:
[00:00:00] Why you need to understand different brand campaign types.
[00:03:00] Discount Code and Affiliate Marketing Influencer Campaigns.
[00:04:30] Competition and Giveaway Campaigns.
[00:08:00] Important things you need to know about Competitions and Giveaways.
[00:08:30] UGC Campaigns.
[00:11:00] Whitelisting Campaigns aka Boosted Content, Paid Promotion, Creator Advertising.
[00:16:00] Brand Ambassador Campaigns.
[00:19:00] Event Activations.
[00:22:00] A note on Gifted Campaigns.
[00:22:30] Episode Resources.
Full episode resources and show notes are available at https://thebusinessofinfluence.com/ep15
Rate, Follow and Share on Spotify
“I want to elevate my career as an influencer and increase influence, revenue, profit and productivity.” << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating.
To leave a rating tap the three-dot menu below the podcast cover. Then choose how many stars you'd like to give the show.
To follow click the Follow button next to the title. If you've followed it correctly, the button should change to Following. To see your Spotify-followed podcasts, go to Your Library > Podcasts.
You can let me know what you most loved about the episode by hitting reply to the Q & A.
LINKS:
Website: https://thebusinessofinfluence.com/
Instagram: https://www.instagram.com/thebusinessofinfluence_/
YouTube: https://www.youtube.com/@thebusinessofinfluence
TikTok: https://www.tiktok.com/@karan_white_