In this episode:

January 1998: casting for a new show

- The luck of the draw

- Meet Nasubi

- A secret destination

'

'A life out of prizes'

- Naked and alone with only a phone

- The million yen target

- Eggplants and modesty

The physical impact of isolation

- A starvation diet

- The first roll of toilet paper

- What you own but can't use

The mental impact of isolation

- Curtailed stimulus

- Compensating for lack of emotional feedback

- Anthropomorphising

- Radical deterioration and mental suffering

Doubling down on the cruelty

- An unwitting megastar

- Victory - suspended

- Nasubi in Korea

- Nasubi flies home

- The brutal show finale

We are all Nasubi

- Parallel experiences

- The impact of isolation

An analogy for brand experience

- More anxious, more cautious, more socially isolated and lonelier

- The practicalities of a post-Covid economy

- Not making isolation worse

- Be more 'Great British Bake Off"

- Enhancing what makes us human

- Brands not just claiming human qualities but exhibiting them