As the head of partnerships at Invisible PPC, Scott O'Brien has a unique perspective when it comes to what makes a digital agency successful. In his 18 months with the company, Scott has had thousands of conversations with marketers and agencies which has given him a different point of view and understanding of the industry that most people will never have.

In this episode, Scott shares an insider's look at the commonalities of successful agencies and the 80/20 to their achievements. We also get to discover the pain points and frustrations of struggling agencies and how they can overcome all of them in today's market.