In this episode of Becoming Better with StartupExperts, we sit down with Adriana Asdourian, a purpose-driven leader at Sequoia Social Impact, to explore how companies can embed social good into their core strategies—not just their CSR decks.

Adriana shares her perspective on what it means to build cultures that align performance with purpose, how impact initiatives can drive business growth, and why intention matters more than perfection. Whether you're leading People, Ops, or Finance, her insights will challenge and inspire you to lead with greater clarity, conviction, and care.

Tune in for a thoughtful, practical conversation on building better companies—inside and out.