You'll learn the importance of member engagement, innovative workforce development, and the various rewarding career paths.Like this video and SUBSCRIBE to our channel for more multifamily industry content!Join Mark Sharp as he interviews Joye Davis, the Association Executive for the Upper State Apartment Association in Greenville, South Carolina. Joye shares her excitement about the association winning NAA's 2024 mid-sized affiliate of the year, highlighting the dedication behind this recognition. With over eight years of experience, she emphasizes the role of member engagement and relationship-building in fostering growth.Discover the association's transformation, from revitalizing member engagement to doubling the unit count and enhancing educational programs. Joye underscores the critical role of community efforts in creating a rewarding experience for members. Mark and Joye also delve into the challenges of finding skilled labor in the industry and the innovative workforce development programs implemented to address this issue.Learn about the various roles in the multifamily industry, including marketing, legal, and supplier positions, beyond traditional property management. Joye shares her passion for the industry, encouraging others to join and contribute to its growth.